Creative Board is a built-in annotation tool on the Opotma interactive flat panel display. Over time, with remote teams on the rise and its user base evolving, the existing experience couldn't handle the emerging use cases. In 2020, we set out to revamp the product to build a flexible collaboration platform that works equally well for everyone.

As a result, the new collaboration experience was very positive in many ways, both in terms of critical business metrics and user engagement. Users have also given positive feedback on ISE 2023.

We saw a higher amount of engagement, more ideas, more visitors, and more collaborative interaction among users who came to our platform. Based on these numbers, our users have become more engaged and happier with their online collaboration experiences on Creative Board.

My first time designing and leading a large-scope project for a B2B product was an exciting journey. It was a pretty intensive period that all members in the team was working so hard for launching the product, we delivered a lot of good stuff and also struggled sometimes. I've learned a lot throughout this process, thanks to the amazing team!

System thinking
This project helped me broaden my thinking to be more micro-macro balanced and built a stronger connections with the team.

Decision making
How to find the balance among time, resources, constraints, and goal is really important, I learned that prioritization is very crucial for the team to speed up and focus on the right thing to do.
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Work as a team
Everyone in the team should clearly understand the goal, plan, and problem to build a more meaningful product as a team.

While it is easy enough for people to collaborate in front of the large touch screen in the office. However, with digital co-workers growing, more workers say communication and collaboration from different places is a huge struggle.

Revamp existing experience to create a seamless collaboration platform that brings the team together to share ideas and stay connected anytime, anywhere.

Before starting designing, I decided to dive deep into existing competitor behaviors and features to better understand user needs.

I tickle out important items from my research and kept this key principle in my mind when designing. These principles helped me align and make design decisions more reasonably.

Then I start sketching the flow and find some conflict situations when designing for multi-users.

To streamline user authority and entrance to the platform, I start sketching the flow for this crucial part with invites & join the online session flow. And wireframe the structure with this main flow.

My goal is to transform the image of sharp, cold technology into one of clean, elegant, and approachable design. Designing an interface that is minimal and simple to facilitate collaboration.